Indian Vehicle Graphic

The vehicles again ask us to ‘horn please’. In India if a person buys a truck or lorry or even an auto-rickshaw, he will go and hire a painter and get the whole vehicle painted with ornamental typo and symbols. Most of them inspired from religion or Family Names. It has become fashion to write something funny on the back the truck/auto/bus.

Since childhood I notice these arts on vehicles, but never thought much about them. While on my recent travel, we were stuck in a jam on a highway. Here again I saw same old motifs and texts. What struck me were the bright colors. The vehicles were ordinary and carried ordinary good, but the owner thought his vehicle special. I feel art like this shows an owner’s love for his vehicle, which may not be so in advertising truck art.